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Empathy Persona Worksheet

A design-thinking inspired worksheet to help you create personas and understand your target audience's goals and needs

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The best solutions (products, training programs, processes, ...) are built with their end-user in mind. However, it's easy to make assumptions about what those people know, what they need, and what motivates them. An empathy persona is a powerful tool that helps you move beyond a generic 'target audience' and gain a deeper understanding of a real person.

By using this worksheet, you'll be building a clear, human-centered profile of someone you are trying to help. This simple exercise helps you identify their core problems, motivations, and the real-world context they operate in, leading to more effective and helpful solutions.

The worksheet is...

  • A simple template for creating an empathy persona
  • A structured way to organize qualitative insights about your audience
  • A tool to help you and your team build a deeper, more human understanding of others

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